Lick It Up is a nationally recognized Mexican comfort food restaurant, featured by Food Network and Vice. Known for its innovative approach to traditional cuisine, it has expanded through strategic marketing and national media recognition.

  • Marketing & Growth Strategy

  • Advertising & Email Campaigns

  • Brand Identity & Content Creation

  • Press & Partnerships

Organic Social

A strong brand voice, engaging visuals, and active community interaction are key to organic social growth. Through strategic content and direct audience engagement, Lick It Up has built a loyal following of 14.1K+ on Instagram, increasing brand awareness and customer connection.

Email Marketing & Paid Ads

Lick It Up drove customer engagement through targeted email campaigns and Meta Ads. Newsletters reached 8K+ subscribers with a 40% open rate, generating $400 in attributed sales per send. Optimized 50+ Meta Ads boosted brand awareness and online orders, achieving a 12% conversion rate.

Content & Press Strategy

Clear, compelling visuals and strategic media outreach played a key role in building Lick It Up’s brand presence. Clean, high-impact graphics and professional photography reinforced a strong visual identity across social platforms. Press efforts secured media coverage, including a coordinated news feature and a post from a community-driven Instagram page with over 500K followers, further amplifying brand awareness.

INTL is a premier rooftop cocktail bar located in the heart of downtown, known for its innovative tap system and expertly crafted drinks. Established seven years ago, INTL has become a staple in the city’s nightlife scene, offering a vibrant atmosphere, curated events, and a dynamic cocktail experience.

  • Content & Influencer Strategy

  • Paid Advertising

  • Event Activation

  • Community Engagement & Reputation Management

Organic Social

From event promotions to dynamic visual content, INTL’s social media captures the energy of the space while keeping followers engaged. A mix of high-quality photography, reels, and bold graphics drives interaction, with event posts generating strong engagement. With 15.4K+ followers, organic content helps sustain brand awareness and foot traffic

Event Activation & Paid Ads

Google Ads drove brand awareness with a 5% CTR, exceeding industry benchmarks. I established and manage INTL’s monthly Cigar & Whiskey Night, strengthening customer retention and foot traffic. Staple events I developed increased bar sales by 200% on event nights, combining paid advertising with curated experiences to drive real business impact.

Content & Influencer Strategy

I developed a strong visual identity for INTL through custom graphics and strategic influencer collaborations. A partnership with a local collective resulted in a video reaching 333K+ views, driving increased foot traffic and sales. By combining high-quality content with targeted marketing, I helped expand INTL’s reach both online and in-person.